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(815 ILCS 510/2)
(from Ch. 121 1/2, par. 312)
Deceptive trade practices.
(a) A person engages in a deceptive trade practice when, in the course
of his or her business, vocation, or occupation, the person:
(1) passes off goods or services as those of another;
(2) causes likelihood of confusion or of
misunderstanding as to the source, sponsorship, approval, or certification of goods or services;
(3) causes likelihood of confusion or of
misunderstanding as to affiliation, connection, or association with or certification by another;
(4) uses deceptive representations or designations of
geographic origin in connection with goods or services;
(5) represents that goods or services have
sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities that they do not have or that a person has a sponsorship, approval, status, affiliation, or connection that he or she does not have;
(6) represents that goods are original or new if they
are deteriorated, altered, reconditioned, reclaimed, used, or secondhand;
(7) represents that goods or services are of a
particular standard, quality, or grade or that goods are a particular style or model, if they are of another;
(8) disparages the goods, services, or business of
another by false or misleading representation of fact;
(9) advertises goods or services with intent not to
(10) advertises goods or services with intent not to
supply reasonably expectable public demand, unless the advertisement discloses a limitation of quantity;
(11) makes false or misleading statements of fact
concerning the reasons for, existence of, or amounts of price reductions;
(12) engages in any other conduct which similarly
creates a likelihood of confusion or misunderstanding.
(b) In order to prevail in an action under this Act, a plaintiff
need not prove competition between the parties or actual confusion or
(c) This Section does not affect unfair trade practices otherwise
actionable at common law or under other statutes of this State.
(Source: P.A. 92-16, eff. 6-28-01)