093_HR0521

 
                                     LRB093 14082 HSS 19502 r

 1                          HOUSE RESOLUTION

 2        WHEREAS, LaRaza Newspaper was established in 1970  as  an
 3    8-page tabloid with a weekly circulation of 5,000 subscribers
 4    to  serve  the West Town and Humboldt communities of Chicago;
 5    and

 6        WHEREAS,  Under  the  newly  formed   banner   of   Rossi
 7    Publications, Inc. (RPI), Mr. Rossi acquired LaRaza Newspaper
 8    in December of 1983; and

 9        WHEREAS, With the intention of broadening its circulation
10    base in both coverage area and subscription totals, Mr. Rossi
11    changed  the  format  of  LaRaza  Newspaper  into  a citywide
12    tabloid with new distribution routes in the city and suburbs;
13    and

14        WHEREAS, Mr. Rossi's vision of a  revitalized  paper  was
15    aided  by  his  experience  as  the  owner  of  a progressive
16    advertising agency that specializes in targeting the  growing
17    Hispanic population in Chicago; and

18        WHEREAS, In 1990, under Mr. Rossi's direction, LaRaza was
19    recognized as one of the nation's leading Hispanic newspapers
20    by  the  National  Association  of  Hispanic Publications and
21    secured a total of 10 publishing awards; and

22        WHEREAS, As a result of his new partnership  with  Robert
23    J.  Armband  in 1991, Mr. Rossi repositioned LaRaza Newspaper
24    to  dominate  the  local  market  by  implementing  strategic
25    promotional tactics; and

26        WHEREAS, LaRaza  was  honored  as  the  Outstanding  U.S.
27    Spanish  Language  Weekly  by  the  National  Association  of
28    Hispanic Publications in 1991, 1992, and 1993; and

29        WHEREAS,   LaRaza  Newspaper  currently  boasts  a  total
30    circulation of over 190,000 paid subscribers and continues to
 
                            -2-      LRB093 14082 HSS 19502 r
 1    receive many publishing awards; and

 2        WHEREAS, As  a  naturalized  U.S.  citizen  of  Uruguayan
 3    descent,  Mr.  Rossi  serves  as a role model to the Hispanic
 4    community, an inspired leader that has realized the  American
 5    Dream; and

 6        WHEREAS,   Mr.   Rossi's   ventures   into   ethnic-based
 7    businesses,  including  Rossi  Enterprises,  Inc.  and LaRaza
 8    Newspaper, have established him as an  insightful  expert  in
 9    the  area  of marketing to the Hispanic community in both the
10    local and national media; therefore, be it

11        RESOLVED,  BY  THE  HOUSE  OF  REPRESENTATIVES   OF   THE
12    NINETY-THIRD  GENERAL ASSEMBLY OF THE STATE OF ILLINOIS, that
13    we do hereby  recognize  Luis  H.  Rossi  for  2  decades  of
14    distinguished  service  as  the publisher of LaRaza Newspaper
15    and  congratulate  him  for  his  impressive  dedication   to
16    publishing  a  Spanish  language  paper  on behalf of Chicago
17    residents of Hispanic descent on the  occasion  of  its  33rd
18    anniversary; and be it further

19        RESOLVED,  That  a  suitable  copy  of this resolution be
20    presented to Luis H. Rossi as a declaration of our admiration
21    and appreciation.