103RD GENERAL ASSEMBLY
State of Illinois
2023 and 2024
HB4869

 

Introduced 2/7/2024, by Rep. Hoan Huynh

 

SYNOPSIS AS INTRODUCED:
 
815 ILCS 505/2EEEE new

    Amends the Consumer Fraud and Deceptive Business Practices Act. Provides that any person who, for any commercial purpose, makes, publishes, disseminates, airs, circulates, or places an advertisement for goods or services before the public or causes, directly or indirectly, an advertisement for goods or services to be made, published, disseminated, aired, circulated, or placed before the public, that the person knows or should have known contains synthetic media, shall disclose in the advertisement that the advertisement contains synthetic media. Provides that if synthetic media has been used in any advertisement for goods or services that is published, aired, circulated, disseminated, or otherwise placed before the public and that depicts a person engaged in any action or expression that the person did not actually engage, the advertisement shall include a disclaimer that clearly and conspicuously states the likeness featured in the advertisement is synthetic, does not depict an actual person, and is generated to create a human likeness. Provides that a violation of the provisions constitutes an unlawful practice within the meaning of the Act.


LRB103 39208 SPS 69356 b

 

 

A BILL FOR

 

HB4869LRB103 39208 SPS 69356 b

1    AN ACT concerning business.
 
2    Be it enacted by the People of the State of Illinois,
3represented in the General Assembly:
 
4    Section 5. The Consumer Fraud and Deceptive Business
5Practices Act is amended by adding Section 2EEEE as follows:
 
6    (815 ILCS 505/2EEEE new)
7    Sec. 2EEEE. Disclosure of synthetic media in advertising.
8    (a) As used in this Act:
9    "Generative artificial intelligence" means the use of
10machine learning technology, software, automation, and
11algorithms to perform tasks and to make rules and predictions
12based on existing data sets and instructions. "Generative
13artificial intelligence" includes, but is not limited to:
14        (1) any artificial system that performs tasks under
15    varying and unpredictable circumstances without
16    significant human oversight or that can learn from
17    experience and improve performance when exposed to data
18    sets;
19        (2) an artificial system developed in computer
20    software, physical hardware, or other context that solves
21    tasks requiring human-like perception, cognition,
22    planning, learning, communication, or physical action;
23        (3) an artificial system designed to think or act like

 

 

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1    a human, including cognitive architectures and neural
2    networks;
3        (4) a set of techniques, including machine learning,
4    that is designed to approximate a cognitive task; or
5        (5) an artificial system designed to act rationally,
6    including an intelligent software agent or embodied robot
7    that achieves goals using perception, planning, reasoning,
8    learning, communicating, decision making, and acting.
9    "Synthetic media" means any human voice, photograph,
10image, video, or other human likeness created, reproduced, or
11modified by a computer using generative artificial
12intelligence or a software algorithm to produce or reproduce a
13human voice.
14    (b) Any person who, for any commercial purpose, makes,
15publishes, disseminates, airs, circulates, or places an
16advertisement for goods or services before the public or
17causes, directly or indirectly, an advertisement for goods or
18services to be made, published, disseminated, aired,
19circulated, or placed before the public, that the person knows
20or should have known contains synthetic media, shall disclose
21in the advertisement that the advertisement contains synthetic
22media.
23    (c) If synthetic media has been used in any advertisement
24for goods or services that is published, aired, circulated,
25disseminated, or otherwise placed before the public and that
26depicts a person engaged in any action or expression that the

 

 

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1person did not actually engage, the advertisement shall
2include a disclaimer that clearly and conspicuously states the
3likeness featured in the advertisement is synthetic, does not
4depict an actual person, and is generated to create a human
5likeness.
6    (d) A violation of this Section constitutes an unlawful
7practice within the meaning of this Act.