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1
SENATE RESOLUTION

  
 
2    WHEREAS, The State of Illinois is currently experiencing a 
3fiscal crisis and is considering a multitude of options to 
4solve the State's economic concerns; and
  
 
5    WHEREAS, A proposed tax on advertising and 
6advertising-related services to generate revenue to balance 
7the State's budget has been contemplated by some in the State's 
8leadership; and
  
 
9    WHEREAS, A tax on advertising has proven to slow economic 
10growth; no other state in the nation specifically applies a 
11sales tax to advertising; and
  
 
12    WHEREAS, The State of Florida previously imposed a tax on 
13advertising and advertising-related services, only to see a 
14loss of jobs and personal income due to lost advertising 
15revenue; Florida also saw ad purchases decrease by 12% and go 
16to neighboring states, ultimately resulting in a loss of $100 
17million in advertising revenue and a repeal of the tax 6 months 
18later; and
 
19    WHEREAS, A tax on advertising in Illinois would cripple the 
20ability of business owners, both large and small, to market 
21goods and services and cause the businesses to inevitably lose 
 
 
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1customers; and
  
 
2    WHEREAS, A tax on advertising would devastate the 
3advertising industry in Illinois, driving revenue and jobs to 
4neighboring states and hurting Illinois' already fragile 
5economy; and
  
 
6    WHEREAS, The advertising industry in Illinois helps 
7generate 17.3% of Illinois' economic activity and produces over 
8900,000 jobs; and
  
 
9    WHEREAS, An additional tax on advertising is 
10counterintuitive and goes against the pro-business, pro-jobs, 
11pro-growth policies that should be under careful consideration 
12as Illinois seeks to regain sound financial footing; therefore, 
13be it
  
 
14    RESOLVED, BY THE SENATE OF THE NINETY-NINTH GENERAL 
15ASSEMBLY OF THE STATE OF ILLINOIS, that we state our firm 
16opposition to any additional taxes on advertising or 
17advertising-related services; and be it further
  
 
18    RESOLVED, That we state our belief that Illinois' present 
19fiscal crisis must be managed in other ways besides a new tax 
20on business owners throughout the State.