95TH GENERAL ASSEMBLY
State of Illinois
2007 and 2008
SB1625


 
Introduced 2/9/2007, by Sen. Carol Ronen
 
SYNOPSIS AS INTRODUCED:
 		













235 ILCS 5/6-35 new










    Amends the Liquor Control Act of 1934. Prohibits the advertising, promotion, or marketing of alcopop beverages to children.  Provides that any person who violates the Section is guilty of a business offense and shall be fined $500 for a first offense and $1,000 for a second or subsequent offense.
















LRB095 08436 KBJ 28612 b

















FISCAL NOTE ACT MAY APPLY
















 


 


A BILL FOR









 











SB1625

LRB095 08436 KBJ 28612 b






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    AN ACT concerning liquor.

 
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    Be it enacted by the People of the State of Illinois,
 
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represented in the General Assembly:


 
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    Section 5. The Liquor Control Act of 1934 is amended  by 
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adding Section 6-35 as follows:
 
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    (235 ILCS 5/6-35  new)
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    Sec. 6-35. Alcopop advertising. 
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    (a) For purposes of this Section, "alcopop" means a 
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flavored alcoholic beverage that includes (i) a malt beverage 
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containing a malt base or beer and added natural or artificial 
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blending material, such as fruit juices, flavors, flavorings, 
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colorings, or preservatives where such blending material 
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constitutes .5% or more of the alcohol by volume contained in 
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the finished beverage; (ii) a beverage containing wine and more 
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than 15% added natural or artificial blending material, such as 
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fruit juices, flavors, flavorings, or adjuncts, water (plain, 
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carbonated, or sparkling), colorings, or preservatives; or 
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(iii) a beverage containing distilled alcohol and added natural 
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or artificial blending material, such as fruit juices, flavors, 
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flavorings, colorings, or preservatives.
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    (b) No entity may advertise,  promote, or market any alcopop 
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beverages toward children.  Advertise, promote, or market 
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includes, but is not limited to the following:
 


 






SB1625
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LRB095 08436 KBJ 28612 b




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        (1) the use of cartoons and youth-orientated photos in 
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    advertising, promotion, packaging, or labeling of alcohol 
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    products;
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        (2) sponsorships of athletic events where the intended 
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    audience is primarily children, billboards advertising 
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    alcopops placed within 1,000 feet of schools, public parks, 
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    amusement parks, and places of worship; and 
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        (3) the display of any alcopop beverage in any video 
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    game, theater production, or other live performances where 
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    the intended audience is primarily children.
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    (c) Any person who violates this Section is guilty of a 
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business offense and shall be fined $500 for a first offense 
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and $1,000 for a second or subsequent offense.