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1
HOUSE RESOLUTION

  
 
2    WHEREAS, The State of Illinois is currently experiencing a 
3fiscal crisis and is considering a multitude of options to 
4solve the State's economic concerns; and
  
 
5    WHEREAS, A proposed tax on advertising and 
6advertising-related services to generate revenue to balance 
7the State's budget has been contemplated by some in the State's 
8leadership; and
  
 
9    WHEREAS, A tax on advertising has proven to slow economic 
10growth; no other state in the nation specifically applies a 
11sales tax to advertising; and
  
 
12    WHEREAS, The State of Florida previously imposed a tax on 
13advertising and advertising-related services, only to see a 
14loss of jobs and personal income due to lost advertising 
15revenue; Florida also saw ad purchases decrease by 12% and go 
16to neighboring states, ultimately resulting in a loss of $100 
17million in advertising revenue and a repeal of the tax 6 months 
18later; and
 
19    WHEREAS, A tax on advertising in Illinois would cripple the 
20ability of business owners, both large and small, to market 
21goods and services and cause the businesses to inevitably lose 
 
 
HR0028- 2 -LRB101 04012 ALS 49020 r

1customers; and
  
 
2    WHEREAS, A tax on advertising would devastate the 
3advertising industry in Illinois, driving revenue and jobs to 
4neighboring states and hurting Illinois' already fragile 
5economy; and
  
 
6    WHEREAS, The advertising industry in Illinois helps 
7generate 17.3% of Illinois' economic activity and produces over 
8900,000 jobs; and
  
 
9    WHEREAS, An additional tax on advertising is 
10counterintuitive and goes against the pro-business, pro-jobs, 
11pro-growth policies that should be under careful consideration 
12as Illinois seeks to regain sound financial footing; therefore, 
13be it
  
 
14    RESOLVED, BY THE HOUSE OF REPRESENTATIVES OF THE ONE 
15HUNDRED FIRST GENERAL ASSEMBLY OF THE STATE OF ILLINOIS, that 
16we state our firm opposition to any additional taxes on 
17advertising or advertising-related services; and be it further
  
 
18    RESOLVED, That we state our belief that Illinois' present 
19fiscal crisis must be managed in other ways besides a new tax 
20on business owners throughout the State.