Section 470.230  Comparison to Future Prices

It is an unfair or deceptive practice for a seller to make an introductory offer or to compare its current price for a product with the price at which the product will be offered in the future (for example:  "Introductory Sale, Now $69, will be $90"), unless:

a)         the future price takes effect within a reasonable time after the introductory offer or price comparison is published; and

b)         the product's future price is, subsequent to the end of an introductory sale, properly established as the seller's former (regular) price in accordance with Section 470.220 of this Part.